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Pop-Up Panache: Beauty’s Recent Temporary Retail Destinations  

Published December 3, 2024
Published December 3, 2024
Andrew Shelley

Beauty’s experiential marketing activations are continuing to pop up all across the world, inviting new and existing consumers to engage with brands in impressive immersive ways. Just before the inevitable holiday rush, which is sure to bring with it several themed activities, beauty brands took to the streets in a range of cities to present their final (non-holiday-themed) pop-ups of the year. From Glow Recipe’s 10th anniversary celebrations to Trinny London’s debut retail space in the US and Pink Friday Nails Shopify party, BeautyMatter outlines the recent temporary retail spots that caught our editorial team's eye.

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